Tag Archive for: kathcom

Monetize This!

Am I having fun yet? I’ve spent the last few hours “monetizing” the heck out of my blog. It now looks like a gaudy Google Christmas tree. There is some humor value in tarting up my page, especially when a pro-Palin ad gets dropped on a screed about her gibbering bacterial culture of a life. But the irony is short-lived and then I’m back to being depressed. I shouldn’t worry, I know. To sell out, I’d first have to earn something. As Seth Godin writes:

Maybe you can’t make money doing what you love.

The pitfalls:

1. In order to monetize your work, you’ll probably corrupt it, taking out the magic in search of dollars
and
2. Attention doesn’t always equal significant cash flow.

I think it makes sense to make your art your art, to give yourself over to it without regard for commerce.

He’s right. I am focusing on what I think will make my site a “success” and draining the joy from writing it. On the other hand, I’ve subscribed to Mr. Godin’s blog to learn about marketing. If I agree with his philosophy, does that mean I should stop reading it? At least he won’t suggest a Crazy Eddie advertising campaign. (Remember him?)

I’ve discovered many useful tools: ScribeFire, for instance, which I downloaded to help me write posts more efficiently but ended up using to place ads. RankQuest is a service that has a CodeCleaner function that appeals to my anal retentiveness but also shows a reminder of my lowly Google Page Rank on its toolbar. I have Alexa‘s Sparky add-on and I pop over to SEOmoz regularly to check my page strength. For some reason it always compares me to Perez Hilton’s site, as if I could compete with him. (I like him better when he dresses like the villain in The Incredibles. Trying to look normal doesn’t suit him.)

I’d like to go off about the term “monetize” now, how it’s stupid newfangled jargon. I wish I hadn’t looked it up. Turns out it’s derived from the Latin moneta and dates back to 1879. Knowledge can be so disheartening. It kills a good rant in its infancy.

I guess what I’m trying to say is that I need to concentrate on writing and not get mentally constipated about marketing it. Right after I ping Feedburner, Pingoat, and Weblogs, that is.

3 Uses for September Vogue

3 Uses for September Vogue

3 Uses for September VogueLike all good citizens, you are grateful to all the trees who gave their lives to create your fabulous Fall Fashion issue of Vogue. You want to do your part to make the world a more beautiful place. Go beyond the boring dictates of “reduce, reuse, recycle” with these super new ways to give back:

1) Weapon

Create a real fashion emergency when you swing this 798-page tome at a poorly dressed person. Why send fashion faux pas to Stacy and Clinton at What Not to Wear when you can send them directly to the hospital?

(Tip: Grip the magazine in both hands, above your head, and bring the bound edge down hard to work your triceps and incur maximal head trauma.)

2) Insulation

Show your concern for your fellow man by giving your copy to a homeless man, who can crumple the pages and stuff them inside his clothes for warmth. You’re helping mankind while finding the only way anyone will actually wear those crazy, astronomically expensive outfits. Way to keep him in vogue, girlfriend!

3) Sustenance

Are you hoping for a lucrative career in modeling? Once you’re done reading about that fat pig Keira Knightley, you can stave off your hunger by eating her photos. Remember to chew them slowly, though, with lots of diet soda, so they won’t scratch on the way back up. (Save one to tape in the toilet bowl for extra incentive.) And since fall fashion is all about color, your laxative-induced ass gruel will look pretty, too. Good luck!

Copyright Magick Sandwich

Magick Sandwich

5 Lessons from Customer Service

To give you a little background on my expertise, I can tell you that during my professional career, I’ve made sandwiches, cleaned toilets, sold health food and hawked plastic surgery.

Amazingly enough, the plastic surgery patient has much in common with the health food store customer—one wants to stay young forever from the inside out, the other from the outside in. Both are pretty crabby as a result.

As for the lesson to take from being a sandwich maker and toilet cleaner? Since it was the same job, I can tell you this: disgruntled minimum-wage earners rarely wash their hands.

That said, let’s dive into today’s lessons, shall we?

1. Keep a straight face.

I learned this my first day of training in customer service at Kinney Drugs when I was 16 years old. An impossibly wizened old man appeared, slapped a pack of condoms on the counter and gave me a sly grin that still held a mossy tooth or two.

The woman training me actually dropped to her knees under the counter, shaking with laughter. I rang him up and got him “a pack of them Pell Mells,” as he put it. I never cracked a smile, but I did correct his pronunciation. I don’t think he cared.

2. Anticipate stupid questions.

Patient before plastic surgery: “Will I sleep until I wake up?”
Answer: “Yes, what will happen is you’re sleeping, you’re sleeping, then, boom, you’re awake.”

Customer at health food store: “Do you sell organic chicken?”
Answer: “Actually, all chicken is organic. We don’t sell cyborg chickens here.”
(Hah! That one was a trap. Were you paying attention? The correct answer is “yes.”)

3. Be prepared with helpful advice.

At the health food store’s vitamin counter, customers came to me with questions regarding their digestive health. Apparently, this had become an issue requiring attention although colons had been chugging along with no need for heroic measures for quite a long time.

One of these concerns had to do with toxins accumulating if a person’s bowels were not evacuating at a healthy rate. I mulled this over and found the perfect answer for those wanting to observe their own ‘intestinal transit time’: “Eat some corn.”

This always stopped customers in their tracks, perhaps because it reminded them of exactly what they were seriously discussing with a relative stranger, or perhaps because it was an ingenious idea. Either way, I think I helped a lot of people.

4. Remain professional at all times.

At the store, I interviewed an applicant for a promising career in the produce section. At first, I was put off by his t-shirt depicting a naked woman bound and stretched over a large wheel. Perhaps he hadn’t planned his wardrobe and had just spontaneously walked in to apply. Then I saw the button pinned to the shirt: “I wouldn’t fuck her with your dick.”

It seemed imprudent of this young man not to survey himself prior to entering the store and realize that it might be a good idea to take the button off and put it in his pocket for the duration of his interview. I’m all for freedom of expression, so I finished speaking with him and ushered him out the door telling him we would call if he got the job.

A few days later, he showed up yelling that he couldn’t understand why we still had an ad in the paper. As customers gathered, I tried to explain, “This is how interviews work. Some people get the job and some people don’t. It’s not automatic.” Our security guard helped him exit as he called me some names.

I consider this a failure on my part. I was unable to educate him about the process. The story does have a happy ending; a few weeks later, I saw him handing out flyers. I was gratified that he’d found a job and I quickly crossed the street.

5. Know when it’s time to leave.

At some point, it will dawn on you that now might be the time to look for another line of work.

At the plastic surgeon’s office, it came when I collected payment from a man scheduled to have liposuction. As he left, he said, “I feel lighter already!” to which I responded, “That’s just your wallet!”

At the health food store, it came when I toyed with the idea of creating a T-shirt that summed up my feelings quite nicely: Get laid and eat a cheeseburger, you pasty-faced maggots! It has a certain ring to it, don’t you think?

Class dismissed.

Copyright Magick Sandwich

Sucker Files: Q-Link

Straight From the Sucker Files: The Q-Link

Sucker Files: Q-LinkAccording to the April 2008 issue of InStyle magazine, Lindsay Lohan wears a powerful fashion statement.

“The Q-link is a metallic pendant worn near the heart that purports to adapt to your personal energy frequencies.”

Instyle says Madonna wears one, too. I hope this doesn’t clash with the frequencies of her red string anti-evil-eye Kabbalah bracelet. With all this energy bouncing around, can Salma Hayek (another purported wearer) pick up Sirius radio on her dental fillings?

It’s also said that the pendant may help to “ease stress, increase focus, boost energy and enhance overall well-being”. That must be after its energy has helped to boost money directly from the sucker’s wallet.

For a closer look at this harebrained fashion statement, click here. Rest assured, it looks equally at home hanging around the neck of an air-headed celebrity or any denizen of Quark’s bar.

Also available is the Q-Link Golf pendant, which purportedly protects sportsmen from harmful EMF radiation according to this handy equation: “less stress + more focus= lower golf scores”. It could just be that your fellow golfers are laughing so hard, they can’t make the green. But I’m so cynical. I guess it could work, right? Tiger Woods, are you listening?

Copyright Magick Sandwich

Lance Armstrong, Cancer Slut, Dating Kate Hudson

Cancer Slut Lance Armstrong Dating Kate Hudson

Cancer Slut Lance Armstrong Dating Kate Hudson

I guess Kate got sick of balls slapping both sides of her chin.
Magick Sandwich

Best Suicide Note Ever!

Proper execution (pun intended) is crucial for the note’s irony to be appreciated, considering the decedent’s inability to explain.

Typewritten, in a sealed envelope found in a pocket, are the words, “I was cleaning my gun when it accidentally went off.”

 

Copyright Magick Sandwich

Magick Sandwich

Once More Unto the Breach

The world does not need another blog, but I need it. I need to write but the idea of trying to get my work published paralyzes me. I would like to romanticize the Internet as the last bastion of lawlessness, where, for better or worse, anything can get in print. The problem is that everyone is doing it.

So I’ve resisted thus far. But I earned my degree twenty years ago and have published no more than a clever letter to the editor or two. It’s been nice to share work with family and friends, to take a class where my ego is massaged by professor and classmates (no pressure, no grades). I used to think maybe I could be happy being the person who writes funny emails or gives good quip at a moment’s notice. Maybe that could be enough.

I’ve denied and delayed but now face the choice: writing or the abyss. I guess this is worth a try. For me, writing is joy, my mind at play. The inter-cranial battle eases for a time. It shouldn’t really matter to me if anyone else reads it, but that would be a lie. My words will sit like a grain of sand on this virtual beach. I can imagine that a stranger will enjoy it. Maybe that could be enough.

Copyright Magick Sandwich