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Chocolate Powered by Prayer: Product of the Week

Despite our name, we at Magick Sandwich do not believe in magical foodstuffs. So imagine our surprise when we found this company peddling enlightened delectation: Intentional Chocolate.

First of all, let me point out that unless you’re being tortured–the technical term might be choco-boarding– your ingestion of chocolate could arguably be defined as intentional. But this company goes way beyond that simple definition.

Its founder, Jim Walsh, states: “Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of all beings.”

This feat is accomplished by having each chocolate prayed over by “advanced meditators — some who have trained with the Dalai Lama — and is delivered with love to those who eat it.” I would hope in addition to love, the Lama taught them to use sneeze guards, rubber gloves and observe the “Employees Must Wash Hands” sign in the company restroom. No offense to these highly-trained love infusion specialists, but I don’t want monk snot or worse on my chocolate.

Still skeptical? It’s been “proven by scientific research to heighten well-being.” In 2007, alternative health journal Explore (which also touts garlic as a breast cancer preventive) reported that a study of 62 people found that subjects who ate the intention-infused chocolate had more energy and better moods after three days than subjects stuck with plain chocolate. Wow, I’m convinced. Imagine what they could accomplish if they prayed for world peace?

The site also asks this deep question. “Why is a home cooked meal so satisfying and healing? Because it was made with love and infused with care.” But my grandparents hated each other. Why didn’t her cooking kill him? Hey, wait a second…he did die, eventually. This Jim Walsh guy is onto something. Just to be on the safe side, make sure someone tickles the chef or slips him a Prozac the next time you’re out to dinner.

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